Beginning in September 2021, I began offering 1-to-1 mentoring to solopreneurs, artists, students, and anyone in the end-of-life and healing arts. Whether you are an end-of-life doula, coach, transition facilitator, advance care planner, grief counselor, therapist, artist, student, writer, or another therapeutic practitioner, I can mentor and coach you. This service will focus on

  • helping you negotiate uncertainty

  • listening to your story and making the most of it in your marketing

  • helping you market and promote your service

  • keeping you accountable and focused

  • encouraging your commitment and discipline to your service

  • supporting you through the ups and downs of running a business or completing a project

  • helping you create a positive work/life balance

  • listening to the emotional, ethical, and spiritual questions that arise in your work.

I have 50 years of experience working closely with people as a counsellor, an artist, a teacher, a storyteller and performer, a coach, facilitator, and mentor. You will have the benefit of my mentoring, counselling, teaching, and facilitation skills as well as years of experience working as a StoryCoach in both the community and corporate sectors. I've also worked as a musician, singer, and professional storyteller; believe me, I know what it's like to have to reinvent yourself. I can help you create the rapport and engaging story that best represents you and your service to others.

If you are interested in being mentored or knowing more, contact me. There's no obligation. Let's have a conversation first so see if we'd be a good fit. Information about the application process and fees will be forthcoming. Go to my Contact page and sign up to my mailing list or email me if you'd like to be notified when applications are open.


"I have always experienced it as difficult to creatively approach academic writing and finding my own voice in it. Being able to look at the research by exploring the narrative arc that I am wanting to tell has given me a much better idea of how to zoom in and out of the different elements of the story that I am wanting to tell. It has also encouraged me to be more confident in introducing my voice to the writing." ~ Chris, University graduate student, Glasgow


"Michael puts you at ease and clearly has a passion to help you find the inner story. I thoroughly enjoyed every session as I'd leave awakened and fired up to tell. . . . The coaching I discovered is not just about work.....It has set me on my own personal road to discovery. . . . I am more relaxed, happy, confident and positive." Calum, Professional Storyteller, Calgary


"Michael's understanding of storytelling within a leadership and business context has helped us provide a great service in helping leaders determine their personal and organisational destiny and legacy. Working with Michael is inspiring and fun, and pulls you to be fully engaged from start to finish." Norton, Leadership Coach, Aberdeen


"Michael is a warm and engaging facilitator with a wonderful gift for storytelling. He works in a fully inclusive way, ensuring that participants in the groups he facilitates have an opportunity to explore, experience and share their stories in a supportive environment. Voices are heard, stories are told and memories created." Kate, Actor, Edinburgh

Disclaimer The information in the courses, the website, and any other documentation associated with it is given in good faith and is neither intended to diagnose any physical or mental condition, nor to serve as a substitute for informed medical advice or care. Please contact your health professional for medical advice and treatment relating to end-of-life matters. Neither Michael Williams, Before I Go Solutions® nor Jane Duncan Rogers can be held liable by any person for any loss or damage whatsoever that may arise from the use of this training, the material associated with it, or any of the information therein.